- Quantemo is OTOinsights's NeuroMarketing Research Lab that offers a scientific approach to measuring a target audience’s emotional reactions to digital media (web sites, online advertising, streaming video, virtual worlds, etc.).
- Using a highly innovative and proprietary process, Quantemo evaluates the user engagement associated with digital media, and recommends strategies for improvement to meet audience needs and increase conversion.
- Quantemo’s analysis and recommendations are driven by OTOinsights’s ten years of expertise in digital marketing methodologies and approaches.
Details
Based on advanced scientific methodologies and a decade of experience in crafting advanced digital marketing methodologies and approaches, Quantemo is the quantification of emotional connection and mental effort by users interacting with digital media.
Prompting the desired emotional reaction is core to connecting with prospects and providing the positive interaction that leads naturally to customer conversion and retention. Quantemo measures this emotional connection in users and identifies the core cause.
By measuring the mental effort required to interact with digital media, we will be able to determine issues that obstruct a seamless and satisfying user engagement. Having identified these issues, we can construct a strategy to meet the user’s needs.
The laboratory research is achieved through the collection of a wide range of data, including:
- Brainwaves and other physiological factors for analyzing emotional state
- Eye movements to evaluate interaction with digital interfaces
- Interviews to provide additional perspective
- Video to capture body language
- And more…
The data is then reviewed by our trained consultants, who analyze the information to identify opportunities to make improvements, develop a strategy to achieve those goals, and provide recommendations for implementation.
Ultimately Quantemo allows a company to glimpse their online marketing initiatives through the eyes of the target audience, providing an opportunity to connect emotionally with their users and provide a memorable, positive user engagement.
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