Purpose
NetworkWorld approached Quantemo to redesign their online publication with the purpose of providing a richer and more engaging user experience. To discover what changes were needed to accomplish this, a Quantemo study with selected participants from NetworkWorld's target audience was executed.
Quantemo, OTOinsights's in-house NeuroMarketing research lab, did a thorough study of the NetworkWorld site to gain an understanding of how visitors interact with the online publication, locate potential pitfalls, and provide specific recommendations to enhance the target audience's online experience. NetworkWorld then implemented design changes based on the findings of the Quantemo usability analysis.
"Leveraging this advanced usability testing enables us to build the most useful network IT resource," said Kevin Normandeau, vice president of online, NetworkWorld. "By focusing on the visitor, we build affinity and a better environment for our advertisers to deliver their message. We are pleased to see that the time and expense of utilizing Quantemo will pay itself back as we deliver the best online experience possible for both our advertisers and our audience." | 
