Purpose Process Insights and Solution Results

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Client Quotes

"Our award-winning web site has enjoyed a loyal following for the last 10 years. It is in our best interest to do whatever we can to assure it continues to be the 'go to' site for our audience of network IT executives. Quantemo helped us achieve this."

Evilee Thibeault
CEO & Publisher
NetworkWorld, Inc.

Quantemo Case Study: NetworkWorld

Overview

[1] [2] [3] [4] [5] Purpose

NetworkWorld, the leading online resource for network IT executives, launched its new online look and structure based on an intensive and unique usability study by Quantemo.

Quantemo, OTOinsight's internal Neuromarketing Lab, offers a state-of-the-art research method that moves beyond traditional media studies to provide an understanding of the emotional responses, positive or negative, that a company's digital assets provokes in a user as well as the mental effort required to interact with those assets.

"This methodology allows for the observation of what the viewer actually 'does' in conjunction with what the viewer feels and with what is actually being reported when surveyed," said Bill Haeck, Managing Director of OTOinsights. "By utilizing Quantemo, a researcher is able to compensate for the research bias experienced with most methodologies when participants try to be nice or helpful. The result is that you get information you can actually count on to deliver a better online experience."

NetworkWorld took its findings from the Quantemo study to help develop a site that aids in engaging its target audience, enticing visitors to stay longer and read more, and providing a positive user experience that encourages readers to visit again and again.

Purpose Intensely devoted to their readership and business partners, NetworkWorld was determined to provide a rich and engaging online experience — but needed to know what changes to make to accomplish this.		Process The Quantemo study for NetworkWorld was based on a proprietary process. Methods of data collection, data analysis and participant selection were developed to maximize the study results.
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Insights and Solution OTOinsights's Quantemo study findings offered a large number of insights about how visitors interact with the NetworkWorld site — and how they wanted to interact with it. With these insights, NetworkWorld engaged its target audience more than ever before.		Results Immediately after launching the new NetworkWorld.com design, the IT publisher reported receiving much positive feedback from users.
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