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What is QUANTEMO? |
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- Quantemo is OTOinsights's NeuroMarketing Research Lab that offers a scientific approach to measuring a target audience’s emotional reactions to digital media (web sites, online advertising, streaming video, virtual worlds, etc.).
- Using a highly innovative and proprietary process, Quantemo evaluates the user engagement associated with digital media, and recommends strategies for improvement to meet audience needs and increase conversion.
- Quantemo’s analysis and recommendations are driven by OTOinsights’s ten years of expertise in digital marketing methodologies and approaches.
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Why Use QUANTEMO? |
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- Understand the reactions, positive or negative, that your target audience experiences while engaging with your digital media assets.
- Understand specifically what the reactions pertain to and what they are caused by.
- Receive detailed recommendations on improving user engagement to increase chances of successful customer conversion and retention.
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Who Uses QUANTEMO? |
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- NetworkWorld, Inc.
"Our award-winning web site has enjoyed a loyal following for the last 10 years. It is in our best interest to do whatever we can to assure it continues to be the 'go to' site for our audience of network IT executives. Quantemo helped us achieve this."
Evilee Thibeault
CEO & Publisher
NetworkWorld, Inc.
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